Shock catastrophic events are treated popularly as the highlight of disasters, making them attractive to media, and easy to be embedded in the collective mind. They are easy to sell, and easy to forget. The "hard" part of the cycle that maintains interest on the disaster is short. It is well known for instance how important it is to target fund raising efforts at that time, or generate a momentum to change policy that will help with the recovery and will prepare to avoid similar circumstances. Soft disasters most often do not even have the privilege of this peak of media attention. They are "soft" not in their severity, with the opposite often being true, but soft in lacking a shock impact to be aware of them. They are soft in being typically persistent, where the disgrace grows bigger and bigger over a prolonged period of time, to the point that it would seem that they are difficult to look at. Droughts, heatwaves, and epidemics are the type of soft disasters that unless create a gruesome event or fact, seem to become secondary. The situation in Somalia is unfortunately too good an example.